The Little Things

“The Little Things” is a white-label project I’ve been developing for quite some time. The brand and product line are designed to inspire everyday people—many of whom don’t consider themselves “environmentalists”—to make small changes and become more aware of the importance of preserving our planet for future generations. At the heart of the project is a pop-up store made from a recycled shipping container. It can travel across the country and open its doors to showcase local, sustainable products, educate and entertain visitors, and create a space where people can feel inspired to make meaningful changes in their lives.